THIS IS HOW IT ALL STARTED

It was 2 a.m. in Dubai, with a crying baby in my arms.

When I stepped away from my corporate career for maternity leave, I thought I was putting my ambitions on hold. But I was wrong…

Motherhood is raw, relentless, and honest. It teaches you how to pivot when nothing goes as planned and how to find strength you didn’t know you had. That’s the same energy that fueled the idea to create AR Marketing.

With years of experience across the industries such as beauty, hospitality, health, and corporate, I realised brands, much like people, need more than polished surfaces. They need heart, soul, and authentic connection.

I spent late nights teaching myself how to merge creativity with psychology, and strategy with empathy. But I didn’t stop there. I poured just as much energy into growing and researching other areas. 

I dedicated myself to learning the nuts and bolts of every process so I could understand, support, and lead both clients and teams. From mastering the details of execution to tackling high-level strategy, I believe leadership means never seeing any task as ‘below you.’

With that as the foundation, AR Marketing was created: unapologetic and designed to take your brand to your customers.

AR Marketing is a boutique agency in Dubai with world-class talent, backed by people who know what it takes to build a brand that wins hearts.

our philosophy

We’re a content-driven marketing agency that turns brand value into bold, unforgettable experiences.

Strategy comes first. 

We dig deep into who you are, what your audience needs, and what will actually move them to action. Then we create impactful experiences through video, events, and production.

We don’t follow playbooks. And we definitely don’t settle for average. 

We build campaigns rooted in your brand’s unique value, designed to command attention and drive results.

THE A-TEAM

A creative team of specialists who care deeply about the craft and, most importantly, the people we create for.

Bianca
Producer & Creative Director

With over 13+ years of experience, Bianca is THE creative powerhouse in multimedia production. She has led social campaigns, TV series, and commercials, all with fearless imagination. She sees what a story can be long before the cameras roll.

Fun fact: If you want white lies, look elsewhere. If you want the truth that makes your project better, she’s your girl.
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Nichole
Social & Creative Manager

With expertise spanning 12+ years, Nichole is the bridge between strategy and storytelling. She turns trends into brand moments, and audience insights into content people actually want to engage with. If it’s scroll-stopping, she probably had a hand in it.

Fun fact: She can decode audience behaviour quicker than most people can unlock their phones.
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Shahazad
Content Producer

A decade into his craft, Shahazad brings the energy of someone who genuinely loves making things. From launching his YouTube journey in 2013 to shaping content across Dubai’s fast-moving media scene, he blends creativity with sharp technical skill.

Fun fact: He can’t watch a video without analysing the colour grade… even TikToks.
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Nitesh
Film Director & Cinematographer

With 10+ years of filmmaking experience, Nitesh specialises in crafting visual stories that make brands feel human. From corporate narratives to microfilms, his work blends artistry, emotion, and technical excellence. If there’s a powerful story to be told, he’ll find the frame that tells it best.

Fun fact: He can turn any location (parking lots included) into a cinematic masterpiece.
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Olga
Business Development Manager

With over 15 years in business development across multiple industries, Olga connects the dots between customer needs, market insights, and bold new opportunities. She’s the one turning bright ideas into real business wins. If something smart is happening, she’s usually behind it.

Fun fact: She negotiates so smoothly, we’re convinced she could sell sand in the desert.
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Pouria
Director & Writer

With a career that started as a child actor, Pouria has spent over 15 years mastering storytelling through film. From award-winning short films and documentaries to his Instagram series Tehrun and the web series Happiness, he blends creativity, cinematography, and editing to create visual stories that stick.

Fun fact: He can make even a paperclip feel like the hero of its own epic.
Image description
Bianca
Producer & Creative Director

With over 13+ years of experience, Bianca is THE creative powerhouse in multimedia production. She has led social campaigns, TV series, and commercials, all with fearless imagination. She sees what a story can be long before the cameras roll.

Fun fact: If you want white lies, look elsewhere. If you want the truth that makes your project better, she’s your girl.
Image description
Nichole
Social & Creative Manager

With expertise spanning 12+ years, Nichole is the bridge between strategy and storytelling. She turns trends into brand moments, and audience insights into content people actually want to engage with. If it’s scroll-stopping, she probably had a hand in it.

Fun fact: She can decode audience behaviour quicker than most people can unlock their phones.
Image description
Shahazad
Content Producer

A decade into his craft, Shahazad brings the energy of someone who genuinely loves making things. From launching his YouTube journey in 2013 to shaping content across Dubai’s fast-moving media scene, he blends creativity with sharp technical skill.

Fun fact: He can’t watch a video without analysing the colour grade… even TikToks.
Image description
Nitesh
Film Director & Cinematographer

With 10+ years of filmmaking experience, Nitesh specialises in crafting visual stories that make brands feel human. From corporate narratives to microfilms, his work blends artistry, emotion, and technical excellence. If there’s a powerful story to be told, he’ll find the frame that tells it best.

Fun fact: He can turn any location (parking lots included) into a cinematic masterpiece.
Image description
Olga
Business Development Manager

With over 15 years in business development across multiple industries, Olga connects the dots between customer needs, market insights, and bold new opportunities. She’s the one turning bright ideas into real business wins. If something smart is happening, she’s usually behind it.

Fun fact: She negotiates so smoothly, we’re convinced she could sell sand in the desert.
Image description
Pouria
Director & Writer

With a career that started as a child actor, Pouria has spent over 15 years mastering storytelling through film. From award-winning short films and documentaries to his Instagram series Tehrun and the web series Happiness, he blends creativity, cinematography, and editing to create visual stories that stick.

Fun fact: He can make even a paperclip feel like the hero of its own epic.
Image description

Why AR Marketing Is The Right Agency For You

When you trust us with your brand, we treat it like our own. Here’s exactly how we make that happen.

01.

Deep Discovery

We uncover the story your audience wants to hear, not just what your brand wants to say.

02.

Strategic Foundation

We map out how to turn your value into stories your audience will see, feel, and act on.

03.

Execution That Delivers

We create content that makes you stand out so you get consistent messaging that positions you as the clear choice.

04.

Ongoing Optimisation

We track performance, analyse what’s working, and refine your strategy so you can see how your brand is growing.

We are obsessed marketers. That’s why you can count on us to create work that feels real, resonates with your audience, and drives serious results. No copy-paste campaigns. You deserve real strategy, executed with sharp precision and fearless creativity.

we should work together if

You want marketing that communicates your value clearly and consistently.

You want an agency that tells you what you need to hear, not what you want.

You’re ready to invest in strategy-backed content that actually performs.

You need a partner who leads the process, not one you have to manage.

You’re committed to building a brand that stands out, not one that blends in.

If this sounds like what you’ve been looking for, let’s talk.

If you’re ready to set the bar, then let’s talk!

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